If you’re new to marketing, and work for a large corporation, you’ll find lots of good theory here. You’ll be able to impress your friends talking about stuff like the “7 Ps” (add people, processes, and physical evidence to the 4 you’re already familiar with) or the “5 Is” (Identification, Individualization, Interaction, Integration, and Integrity). [...]
The book serves very well as an introduction and practical guide to conducting email marketing campaigns.It is one of the best resources I’ve come across.
Product DescriptionE-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author’s successful formula, describing a [...]
I initially “browsed” this book because of the title.Yes I would rather have a root canal than do cold calling was my thought at the time.I bought the book because of the content, her consultative style of writing and her practical suggestions for taking on the task of prospecting and cold calling.
I have recommended the [...]
All of the reviews of this book from April 2004 and earlier are based on the 1st edition, not this new second edition which didn’t publish until the end of April 2004. The second edition adds some new great coverage of dynamic HTML in more recent browser versions and a new chapter on JavaScript and [...]
Kathleen Miller, a practical financial planner, has compiled one of the best and most comprehensive financial resource for women facing divorce. She likens divorce to riding an escalator “once you’re on you are going to get off–whether under your own power or by being thrown off by the unrelenting process of the legal system (p. [...]