Kenneth’s ability to break down complex marketing and branding concepts and relate them to situations that are familiar to the reader is the key to this book. Slightware starts out by diving into the basic principles of branding and marketing and builds and weaves its way through the user experience life cycle.
Slightware is an excellent [...]
Hamish Pringle has written a thoughtful, crisply-paced book exploring the power of celebrity and how that power can be harnessed in marketing. The book focuses on the U.K. – thus, many of its case studies and celebrities will be unknown to those who haven’t spent time in England – but its core message transcends national [...]
The fundamental example in this book is flawed.Mr. Allen set up an experiment to show that he could make $24,000 in 24 hours on the Internet.He actually did much better than that.Presumably, the purpose was to show you that anyone could.What he did was make a lot of special offers on products and services that [...]
Aside from being a followup to Marketing to the Affluent, STTA shows you how to sell the savvy. It tells you when the best time is to approach them and also offers dialoques and examples.Having read many sales books, it is refreshing to read one that deals with facts and teaches techniques that don’t insult [...]
“The Truth About Search Engine Optimization” is both technically accurate and implementable – the perfect storm for any Marketing Communications professional.
I’ve studied SEM extensively, and have been active in it for a few years. This book has taught me many things, and affirmed others. In fact, I plan to purchase several more copies and use [...]