“. . . my best days at work don’t even come close to the best days with my kids.” p. 86 of Eric Tyson’s “Let’s Get Real About Money.” Often, personal finance literature takes a quietly dismissive tone when discussing the claims of family, time and quality of life. Tyson’s latest book has an unusually [...]
I have to start my review of RETHINK: A BUSINESS MANIFESTO FOR CUTTING COSTS AND BOOSTING INNOVATION by Ric Merrifield by turning to the back cover. There you read the words, “We focus on the process, “how” we’re doing the job. And we forget about the “what” we’re doing or how we’re doing it. …. [...]
“The Truth About Search Engine Optimization” is both technically accurate and implementable – the perfect storm for any Marketing Communications professional.
I’ve studied SEM extensively, and have been active in it for a few years. This book has taught me many things, and affirmed others. In fact, I plan to purchase several more copies and use [...]