Review of When Search Meets Web Usability (Paperback)
Search engine optimization and usability experts provide tips on how to bridge the gap between search engines and a web site, covering all the basics of how people use web search, what makes users click on a search listing, and how to understand user behaviors that make them choose one web site over another. A top pick for any collection strong in Internet usage and optimization methods.
Product Description
This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users’ experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
About the Author
Shari Thurow has been designing and optimizing sites for search enginevisibility since 1995 and has been a Web site usability professional since 2002.Shari is a renowned speaker on this topic since 1999 and continues to lectureon this topic worldwide. Shari’s first book, Search Engine Visibility, was one ofthe first books ever published about search engine optimization.Nick Musica has over 10 years experience architecting, designing, writing, andmanaging Web sites. He is the Founder and of Think Green Media and is aguest lecturer in New York University’s Graphic CommunicationsManagement and Technology Master of Arts program on Web design, searchmarketing and Web site usability.
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