Review of I’d Rather Have a Root Canal Than do Cold Calling!
I initially “browsed” this book because of the title.Yes I would rather have a root canal than do cold calling was my thought at the time.I bought the book because of the content, her consultative style of writing and her practical suggestions for taking on the task of prospecting and cold calling.
I have recommended the book to business associates for one other additional reason-purchase the book and get an hour of sales coaching as part of the deal.Shawn is excellent at applying her insight, experience, and knowledge to my business issues-selling Internet marketing solutions.She takes the concepts presented in the book and gives additional guidance on the realistic application to my situation.
Buy the book for the cold calling framework, take advantage of the coaching for the practical application to your business situation-both are well worth the time and money.
Product Description
All of the good stuff from the first edition, plus tons more: More examples of both B2B and B2C. An even deeper look at qualifying. More on leveraging voicemail. And of course… how to handle objections.
Click Here to see more reviews about: I’d Rather Have a Root Canal Than do Cold Calling! (Second Edition) (Paperback)
